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LumiRank

Generative Engine Optimization agency in Toronto.

When a customer asks ChatGPT, Gemini or Google for a recommendation, we make sure yours is the name that comes back. That is Generative Engine Optimization — GEO, SEO’s successor. We do both.

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Clients with published results

published case studies
4
no lock-in contract
Month to month
founder-led, Canadian
Toronto
Client results

Real businesses. Numbers from their own Search Console.

Every figure links to a full write-up: what was wrong, what we changed, what happened next.

All case studies

Sectors we have worked in

4 sectors
Home renovation & contracting
Local, project-based businesses competing for high-intent searches across a service area.Osoba Renos Home renovation & contracting case study
Interior design & creative studios
Multi-market design practices that need to be found, and cited, beyond one city.YaDesign Inc. Interior design & creative studios case study
Consumer apps
Category-defining products that need to become the answer, not just a listing.NovelMaker Consumer apps case study
Home services
Same-day, appointment-driven businesses where local and AI-surfaced visibility drives the phone to ring.Valve Appliance Repair Home services case study
What we do

Search and AI visibility first. Everything else turns it into bookings.

All services

What it costs

$1,999CAD/mo

The full retainer, month to month.

$2,000 one-time for the full audit.

No lock-in. Ad spend is billed to you by the platforms and is not part of the fee.

See what’s included
Where we get you found

One brand, six AI engines to win.

People no longer only search. They ask. Each engine decides what it recommends differently, so each one has to be earned differently.

How search got here, in four moves

2004 → now

  1. 2004

    Ten blue links

    Search meant a ranked list. You optimised for position, and a click was the only currency.

  2. 2015

    Intent & entities

    Engines started understanding meaning, not strings. Knowledge panels and rich results reshaped the page.

  3. 2023

    The answer arrives

    Generative models began answering directly. The destination became the response, not the website.

  4. Now

    Conversation & recommendation

    People ask assistants and act on what they're told. Visibility is being named, or being invisible.

Generative Engine Optimization is what the fourth move made necessary. How GEO differs from SEO and AEO.

Why LumiRank

An agency reports what happened. We ship the next fix.

Software tells you what changed. Neither does the next piece of work. That gap is the job.

  • 1

    Full-funnel strategy

    SEO, GEO, paid media, social, content and conversion, mapped as one system instead of five disconnected vendors reporting in five different formats.

  • 2

    AI-powered intelligence

    We track visibility signals across Google and AI engines continuously, surfacing opportunities a quarterly manual audit would miss.

  • 3

    Execution where it compounds

    SEO, GEO, content and technical work are built and shipped by LumiRank directly, not handed back as homework.

  • 4

    One growth system

    Search, paid and social are run by one team against one strategy, instead of drifting into separate vendors optimising against each other.

  • 5

    Measured in business outcomes

    Visibility, traffic, leads and revenue influence, reported against a real baseline, not vanity metrics.

How the weekly loop works

4 stages

Every week the same loop runs: watch the surfaces, work out what changed and why, rank what it is worth fixing, ship it.

Signals

  • Google
  • ChatGPT
  • Gemini
  • Perplexity
  • Competitors
  • Web

Diagnosis

  • Analyze
  • Compare
  • Diagnose
  • Prioritize

Actions

  • Site structure
  • Content
  • How AI identifies you
  • Third-party mentions
  • Page experience

Results

  • Visibility
  • Discovery
  • Leads
  • Growth

What a finding looks like: illustrative, not a client’s results

  • Competitor A is appearing in 14 high-intent AI questions where your brand is absent.

    Likely cause: Third-party authority gapNext action: Strengthen authoritative references and supporting content.

    High impact

  • Your Toronto service page ranks but is rarely cited by AI systems.

    Likely cause: Thin entity + answer structureNext action: Improve entity clarity, supporting evidence, and answer structure.

    High impact

Side by side: traditional agency, marketing software, LumiRank

4 rows
DimensionTraditional agencyMarketing softwareLumiRank
StrategyMultiple specialists, disconnected channelsDashboards and recommendationsOne connected strategy across search, AI, and the funnel
ExecutionSlow, manual reportingYou still need a team to act on itSEO, GEO, content & technical work shipped directly by us
IntelligencePoint-in-time auditsAutomated data, no interpretationContinuous, AI-prioritized opportunity detection
AccountabilityRecommendations and execution are separate partiesNo one is accountable for the outcomeOne team, one system, one accountable partner
Portrait of Dmytro Hrysiuk, founder of LumiRank, a Generative Engine Optimization and search visibility studio
Who you’ll work with

Dmytro Hrysiuk

Founder & Generative Engine Optimization strategist

Dmytro founded LumiRank to answer one question: when someone asks an AI which brand to trust, whose name comes back? He works at the seam of classical SEO and Generative Engine Optimization, building the entity architecture and semantic authority that make brands the source models cite.

Toronto, Ontario, CanadaLinkedInRead the full story
Local understanding
We understand Canadian and North American search behaviour, local competition, and location-driven discovery.
Canadian market focus
We understand the needs of Canadian businesses competing locally and nationally.
Toronto-based
Real people, real strategy, real execution: a studio you can call, not an anonymous account manager.
The journal

What we’re reading, testing and getting wrong.

SEO and GEO news, three times a week
Read the journal
Questions

What teams ask about AI search.

The short version of how Generative Engine Optimization works, and where it differs from the SEO you already know.

Still deciding? Talk to a Growth Strategist.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the practice of making a brand the source that AI answer engines (ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and Copilot) cite, paraphrase, and recommend. Instead of optimizing for a ranked list of links, GEO engineers the structured facts, corroborated claims, and off-site mentions that decide whether a model names your brand in its answer.

How is GEO different from traditional SEO?

Traditional SEO optimizes for position in a list of ten blue links and is measured in clicks. GEO optimizes for being named inside a single synthesized answer and is measured in citations, mentions, and share of model voice. SEO remains the entry ticket, since most AI surfaces still draw from pages that rank, but GEO adds entity architecture, semantic authority, and off-site corroboration that classical ranking factors don't capture.

Which AI engines and surfaces does LumiRank optimize for?

We optimize for the major answer engines and the indexes behind them: ChatGPT (Bing index plus OpenAI's own crawler), Google AI Overviews and AI Mode (Gemini grounded in Google Search), Perplexity, Claude, Gemini across Google's products, and Microsoft Copilot (grounded in Bing). Because each engine sources answers differently, we tune the entity, content, and citation signals each one rewards.

How do you measure AI search visibility?

We track a maintained panel of the prompts your buyers actually use, run them across every major engine on a schedule, and measure share of voice (how often you're named versus competitors) alongside the sentiment and accuracy of how you're described. The output is a weekly baseline and trend, tied to the specific actions moving your numbers, rather than click counts that AI answers no longer generate.

Does classical SEO still matter for AI search?

Yes. Crawlable, fast, cleanly rendered pages are a prerequisite, because engines can't cite what they can't reach or parse, and Google's AI surfaces draw heavily from pages already ranking in classic Search. GEO builds on that foundation with structured entities, topical depth, and earned off-site mentions, which recent studies find correlate with AI visibility far more strongly than backlinks alone.

How long does Generative Engine Optimization take to show results?

Technical and entity foundations can be corrected in weeks, but visibility compounds: most engagements see measurable movement in share of model voice within one to two quarters as corroborating mentions accumulate and engines update what they know about your brand. GEO is a continuous operating rhythm, not a one-time launch. Gains build on each other and become harder for competitors to dislodge over time.

What we do, where you are

32 pages

Service and guide pages by city and by topic.

The free growth audit

Find out where your brand appears on Google and in AI answers.

Twenty minutes, no slides. We look at where you surface across Google and the AI engines, what your paid, social and conversion picture looks like, and where a competitor is being named instead of you.

Get Free Growth Auditdmytro.hrysiuk@lumirank.ca
You’ll talk to Dmytro Hrysiuk, not a sales rep.

No pitch and no retainer talk on the call. If a paid audit is the right next step we will say so; it is a separate, unbundled product. Want the detail first? See how LumiRank works.