More customers, step by step.
Practical guides for people who run a business, not people who work in marketing. Each one starts from a problem, such as a phone that doesn’t ring, a website that doesn’t convert or an agency you can’t check, and ends with what to do about it.
Looking for a quick definition instead? Try questions answered.
- Renovation and home services8 min
How to get more renovation leads without paying per lead
Referrals stop at the edge of your network and shared-lead platforms often sell the same homeowner to several contractors. Here is how renovation companies build enquiries they own.
- Any local business7 min
Why is my website not getting leads?
Traffic without enquiries is usually one of five problems, and four of them can be checked in an afternoon. Here is the order to check them in.
- Any business paying for SEO7 min
How to tell if your SEO company is actually doing anything
You pay every month and the report says things are going well. Seven checks you can run yourself, without logging in to anything you do not already own.
- Any small business7 min
How to use AI for small-business marketing
AI tools are good at drafts, variations and replies, and bad at knowing your business. What to hand over, what to check, what to keep, and why AI is now also where customers look for you.