How GEO agencies charge, and what each model does to the work
Retainer, project, performance, platform subscription or a hire. Five ways to buy the same discipline, compared on what each one quietly incentivises.
Read the comparisonThese compare structures rather than suppliers: how the work gets charged for, and who should be doing it. Both are decisions made once and lived with for a year, and both are usually made on the wrong axis — comparing a fee to a salary, or a retainer to a project, without asking what each arrangement rewards when nobody is supervising it.
We have an obvious interest in one answer on each page, and both say so in their own copy. Where the honest conclusion argues against hiring us — a bounded technical problem that should be a project, or a senior in-house hire who would beat any agency arrangement — the pages say that too, because a comparison that always arrives at the author is not a comparison.
Retainer, project, performance, platform subscription or a hire. Five ways to buy the same discipline, compared on what each one quietly incentivises.
Read the comparisonWhat each side is genuinely better at, the failure mode waiting on both, and the single question that usually settles it.
Read the comparisonChoosing between suppliers rather than between structures is the other half of the decision, and it is covered in choosing a vendor. For what the disciplines actually differ on rather than how they are sold, start with SEO vs GEO vs AEO.