Making brands the answer, not the afterthought.

Dmytro Hrysiuk is the founder of LumiRank, a search visibility studio built for a moment when the destination is no longer a list of links but a single, spoken answer. He started the studio after watching the search landscape tilt — from ten blue links, to entities and intent, to generative engines that simply tell people what to do.

His work sits where classical SEO meets Generative Engine Optimization: the entity architecture, structured knowledge, and topical authority that decide whether a brand is named — or stays invisible — inside ChatGPT, Claude, Gemini, Perplexity, and Google's AI surfaces.

He partners with founders and marketing teams who are tired of optimizing for a search page that's disappearing, and who want to be the answer the models reach for instead.